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The Wise Marketer: Kroger Precision Marketing Expands Managed-Service Capabilities as More Advertisers Enter Offsite Retail Media
Kroger Precision Marketing (KPM), powered by 84.51°, has launched a suite of new managed-service offsite programmatic capabilities. An expert in-house team will now activate across programmatic audio, programmatic CTV, and dynamic creative optimization (DCO) for display.
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