Brian Spencer began a recent conversation about marketing with a bold statement: “We live in a world where mass media is dead,” said the marketing director of Kroger Precision Marketing at 84.51.

“You and I don’t watch TV the same way we did eight, nine years ago. … Those audiences have been more and more fragmented,” Spencer explained. In 2025, “everything is personalized – you’re listening to podcasts, your personalized playlists.”

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