The Drum: Making every dollar work harder with retail signals
Kiri Masters from The Drum interviews Joe Groter, VP of retail media & commerce partnerships at Publicis Media Exchange (PMX), and Molly Ryan, director of agency partnerships at Kroger Precision Marketing, about why retail purchase signals are replacing traditional demographics.
We’re leading a data revolution in the retail business, and we’re looking for partners who are ready for a deeper, more personal approach to customer engagement.
