TAG member spotlight with Christine Foster

In a recent TAG member spotlight interview, Christine Foster, Vice President of Media Operations at Kroger Precision Marketing, discussed how consumer experience remains the top priority for KPM's retail media operations. Foster emphasized that as the retail media arm of Kroger operating within the 8451 data science division, KPM leverages personalized recommendations and advanced data science to help brands reach the right customers at the right time, with 42% of product listing ad clicks coming from new or lapsed brand users. She highlighted KPM's commitment to protecting consumer trust through industry best practices and third-party verification services, noting that this trust has been built over decades in the communities Kroger serves. As one of only 23 TAG members to achieve Platinum Status—certified in brand safety, fraud protection, and malware protection—KPM demonstrates its dedication to maintaining transparency and trust across the entire digital media ecosystem while helping to "feed the human spirit" through secure, personalized shopping experiences.

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