Ad Exchanger Talks

Retail Media is back, with Kroger SVP Cara Pratt

April 13, 2022

Listen | Apple Podcasts | Spotify

Retail media is returning to the spotlight after its heyday of mascot-branded cereals in Saturday morning TV cartoons, newspaper circulars and cardboard cutouts in store aisles. This time, retail media is powered by first-party purchase data and loyalty programs. AdExchanger spoke to SVP of Kroger Precision Marketing Cara Pratt, an OG when it comes to OGs (online groceries, that is).

Visit our knowledge hub

See what you can learn from our latest posts.