Retail Media is back, with Kroger SVP Cara Pratt
By: Cara Pratt, Senior VP, Kroger Precision Marketing at 84.51°
Subject Matter Expert
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Retail media is returning to the spotlight after its heyday of mascot-branded cereals in Saturday morning TV cartoons, newspaper circulars and cardboard cutouts in store aisles. This time, retail media is powered by first-party purchase data and loyalty programs. AdExchanger spoke to SVP of Kroger Precision Marketing Cara Pratt, an OG when it comes to OGs (online groceries, that is).
Cara Pratt, Senior VP, Kroger Precision Marketing at 84.51°
Subject Matter Expert
As Senior Vice President of Kroger Precision Marketing (KPM), Cara Pratt is a recognized pioneer in the retail media industry. She oversees strategy, media product development, sales, and operations of in-store, onsit...learn more
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