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Marketing Dive: Pinterest mobilizes Gen Z searchers, retail media with new ad offerings

Pinterest hopes to crack open new opportunities for brands with the introduction of two new ad formats and a new tool for its ads manager interface.

Pinterest’s new ad offerings aim to address how consumers are using its platform and to provide advertisers with new opportunities to engage those potential customers.

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We’re leading a data revolution in the retail business, and we’re looking for partners who are ready for a deeper, more personal approach to customer engagement.

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