8451 Case Study Header Image 900 X 635 Conagra 1

Over 30x return-on-ad-spend and over 1 million households converted

May 18, 2021

Conagra taps Kroger Precision Marketing to launch new plant-based products.

Opportunity

Conagra looked to build awareness for their new plant-based frozen products. Leveraging Kroger's first party data to identify the best households, KPM recommended a multi-channel campaign approach.

Solution

Offsite display ads, Pinterest and Product Listing Ads drove consumers to a dedicated shoppable landing page on Kroger.com.

Over 30x return-on-ad-spend and over 1 million households converted.


Results

Shoppers exposed to multiple touchpoints were the most valuable households with the highest sales and units purchased.

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