Over 30x return-on-ad-spend and over 1 million households converted
Conagra taps Kroger Precision Marketing to launch new plant-based products.
Conagra looked to build awareness for their new plant-based frozen products. Leveraging Kroger's first party data to identify the best households, KPM recommended a multi-channel campaign approach.
Offsite display ads, Pinterest and Product Listing Ads drove consumers to a dedicated shoppable landing page on Kroger.com.
Over 30x return-on-ad-spend and over 1 million households converted.
Shoppers exposed to multiple touchpoints were the most valuable households with the highest sales and units purchased.