8451 Case Study Header Image 900 X 635 Snyders

Optimizing reach and achieving 5x household spend

April 21, 2021

Synder's finds success leveraging Kroger Precision Marketing targeting and measurement on Roku.


Snyder's of Hanover wanted to optimize their reach in the connected TV environment and grow new households.


Kroger Precision Marketing data science identified ROKU households likely to convert against a snack food message.

Exposed households spent 5x more on the brand than the average Kroger buyer.


68% of the exposed buyers were new or lapsed to the Snyder's brand.

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