Meredith and Kroger Lean Into First-Party Data for CPG Advertisers

August 03, 2020

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Meredith, which owns lifestyle publications like People and InStyle, is launching a new audience-targeting service with Kroger Precision Marketing, the analytics arm of America’s biggest grocer.

Click here to read the full AdWeek article.

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Meredith and Kroger Lean Into First-Party Data for CPG Advertisers

Visit our knowledge hub

Understanding consumer shifts from animal-based to plant-based foods in the retail environment

Creating a better search experience with dynamic and personalized sponsored ads

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