
Live from Cannes Lions with Barilla Group’s Mariama Kamanda & Kroger/84.51’s Jenny Holleran

The CPG Guys are joined in this episode by Jenny Holleran, VP Media Insights & Incentives at Kroger Precision Marketing / 84.51 and Mariama Kamanda, Associate Director Data & Analytics at Barilla Group.
This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.
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