News
Kroger’s retail media business provides new self-serve shopper analytics
The Kroger Co.’s retail media business is launching several capabilities designed to provide advertisers a faster view of customer behavior.
Kroger Precision Marketing (KPM), the retail media business of Kroger running on its 84.51˚ data analytics subsidiary, is releasing self-serve enhancements to CPG brand partners’ visibility into how customers react to their ads.
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