Kroger Precision Marketing (KPM) has introduced a set of new analytics features aimed at providing faster insights into shopper behavior for consumer packaged goods (CPG) brands. The tools are based on first-party retail data from 84.51° Stratum, KPM’s self-service analytics platform that combines customer behavioral data with Kroger’s retail performance metrics.

Since the launch of 84.51° Stratum in 2019, KPM has expanded the platform with additional features. The latest updates focus on automation and data analysis capabilities.

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