8451 Knowledge Hub Image Assets 900 X 635 R 2 1

Kroger Co. courts advertisers in its newest side business: Precision Marketing

October 31, 2018

CINCINNATI - Fuel, pharmacy, health clinics, restaurants and meal kits aren’t enough side businesses for the nation’s largest grocery chain. So now Kroger is a media company too.

“We have incredible assets, including a large audience,” Kroger Group Vice President Stuart Aitken told Wall Street analysts in Cincinnati Tuesday. “We're at 11 million transactions a day. Think about that. Let's pretend you have a TV show and every night you get 11 million people watching your TV show, you think you could sell some advertising?”

Kroger Precision Marketing is an offshoot of the company’s data-analytics firm, 84.51. It sells advertising to consumer product companies that want to target customers who are searching Kroger aisles and online sites for certain products.

Click here to read the full article.

Visit our knowledge hub

See what you can learn from our latest posts.