Inflation Wrapped
By: Michael Orzali, Senior Strategic Media Planner
By: Rachel McFadden, Senior Strategic Media Planner
Committed to our longitudinal data and customer-first ethos, 84.51° recognizes that what people say vs. what they do are not always the same. Yet, both are important for us to effectively communicate with our shoppers. To best prepare for 2023’s challenges, this report examines 3 inflation-related consumer behaviors: noticing price increases, cutting back, and trading down to lower cost brands through 2022.
Michael Orzali, Senior Strategic Media Planner
As Lead Strategic Media Planner, Michael Orzali supports CPG clients in the Kroger Precision Marketing business as the link between shopper behavioral data, marketing insights and media strategy. He is an expert at ev...
Rachel McFadden, Senior Strategic Media Planner
As Senior Strategic Media Planner, Rachel McFadden supports CPG clients in the Kroger Precision Marketing business as the link between shopper behavioral data, marketing insights and media strategy. She is an expert ...
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