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1 MIN READ
Blog

Holidays 2022: Inflation and hybrid shopping on the rise

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Download the Infographic

The 2022 holiday shopping season promises to be yet another unusual one.

While global events are affecting supply chains and inflations levels, fewer health and safety restrictions have consumers looking forward to bringing back some of the traditions that put the "happy" in the holidays. And they'll be shopping differently for the groceries and other items that bring those celebrations to life.

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As hybrid shoppers continue to evolve, Digital Champs and Digital Dabblers will shop similarly in-store but their online activity will differ significantly, making it increasingly important to meet these customers everywhere they shop.

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This year, shoppers plan to make some changes in their holiday purchasing habits as they look to protect their favorite traditions from price hikes and supply shortages.

A strong omnichannel strategy can help brands leverage these changing behaviors to drive awareness and impact purchasing, all while better serving shoppers’ needs. To learn more, download the infographic.


Shopping modalities are shifting. Learn why it’s important to have strong in-store and online strategies to drive engagement. Download our holiday white paper to unwrap these insights and more.

  • Brand loyalty is changing with inflation. Find out which brands shoppers will still be particular about.

  • Digital touchpoints matter. See which media channels shoppers will be looking to for holiday inspiration.

  • Shoppers are looking to cut costs. Learn how to build loyalty by helping them.

  • Digital coupon use climbs during the holidays. See who is using them and how.

Download Our White Paper

We’re leading a data revolution in the retail business, and we’re looking for partners who are ready for a deeper, more personal approach to customer engagement.

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