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Grocery Dive: Kroger unifies retail media, consumer insights and loyalty marketing services

Kroger said it’s establishing the division in response to brands that are demanding “faster insights, flexible media capabilities, and broader growth strategies enabled with data science.”

The newly unified Kroger Precision Marketing will offer brands promotion, assortment planning, media activation and optimization services through one team. Kroger noted that it aims to provide a unified offering across media, insights and incentives.

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We’re leading a data revolution in the retail business, and we’re looking for partners who are ready for a deeper, more personal approach to customer engagement.

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