Driving Accountability, Transparency, and Results in Retail Media
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There may be no more rapidly evolving element of consumer marketing today than retail media. At the forefront of that evolution is Kroger Precision Marketing, as America’s largest grocer innovates to create a retail media platform that drives a delightful experience for the consumer and attributable results for their supplier partners. Things are moving very fast over there, so we invited Cara Pratt, SVP at Kroger Precision Marketing in to bring us up to speed.
Senior VP, Kroger Precision Marketing at 84.51°
As Senior Vice President of Kroger Precision Marketing (KPM), Cara Pratt is a passionate disruptor in the media advertising industry. Media is an important pillar of Kroger’s alternative business, and Cara oversees th...Learn more
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