ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.

Naturally, when ANA members and other top marketers get together, the potential for a great soundbite or two is very high. For this reason, we'll be collecting and sharing the top quotes from ANA events during each month throughout 2022.

We told you first-party data was going to be important. Now Google's Global Business Lead is telling you. If your brand does not have a means to reliably and regularly collect first-party consumer data, you'd better start figuring that out immediately.

"Consumers are demanding relevance in all of the content they consume." — Halli Goddard, advanced TV lead consultant at Kroger Precision Marketing

Sorry for sounding like a broken record here, but first-party data — there's that phrase again — can be especially useful in helping your brand to determine what is and isn't relevant to consumers. Understanding this will be critical as competition between brand's heats up and consumer loyalty dwindles.

Click here to read the full ANA article.