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Ad Age: Kroger Launches Programmatic Market Built on Loyalty Data

October 20, 2021

Publicis and Nestle among early testers of private marketplace.

Kroger is launching a private programmatic marketplace for brands to reach its shoppers on the open web using the retailer’s first-party purchase data and IDs, then track resuls and optimize creative and targeting based on sales impact.

Click here to read the full AdAge article.

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