Ad Age: Kroger Launches Programmatic Market Built on Loyalty Data
Publicis and Nestle among early testers of private marketplace.
Kroger is launching a private programmatic marketplace for brands to reach its shoppers on the open web using the retailer’s first-party purchase data and IDs, then track resuls and optimize creative and targeting based on sales impact.
Visit our knowledge hub
See what you can learn from our latest posts.
