AMA: The Cost of Convenience: Declining Brand Loyalty | Bylined Article
According to a report by Criteo sent to Business Insider Intelligence, over 80% of customers reported being “likely” or “very likely” to try a new grocery brand, with another 16% noting that they’re “somewhat likely” to do so. That makes grocery the category in which shoppers are most interested in switching brands, although nearly all categories are seeing this effect. In a Forbes article titled, “The Death of Brand Loyalty: Cultural Shifts Mean It’s Gone Forever,” the author cites a 2015 Catalina study demonstrating that among the top 100 consumer packaged goods (CPG) brands, 90 experienced share declines due to consumer loyalty erosion.
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