The Shopper Matters Retail Thought Leadership Series engages with industry experts to share new ideas, deeper content, and build greater understanding of the retail world. Our Managing Editor, Michael La Kier, recently sat down with Becky Eldredge, Vice President, Commercial Customer Media & Loyalty at 84.51° for a conversation about today’s evolving shopper and new, proprietary research on shopper loyalty. The new research provides a glimpse into how shoppers’ loyalty mindset is evolving, and you can find it here: Customer Loyalty Report.

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