How customers are redefining loyalty in 2023
Brand loyalty is at a crossroads. Battered by rising prices, even brand-loyal customers are willing to shop around and try alternative brands. Retailers face a similar challenge as shoppers look for the best deals and promotions. So, what’s next for loyalty? New research provides a glimpse into how shoppers’ loyalty mindset is evolving. As the pie charts show, few consumers equate brand and retail loyalty with exclusivity.
Winning customer devotion is about understanding the customer’s wants, needs and preferences. That means not only helping customers stretch their budget but helping them feel good about their purchases by earning their trust and meeting expectations.
The brands and retailers that are quick to adapt and align themselves with customer expectations are best positioned to be leaders in the new loyalty landscape.
Download our white paper to learn more about the evolution of loyalty and get insights and strategies related to:
Driving brand loyalty in an uncertain economy
Earning consumer trust and building brand value
Understanding shifts in loyalty behavior and expectations
The top influencers for increasing brand loyalty
Emerging trends in shopping behavior
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