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Winsight Grocery Business: Kroger SNAP shoppers change spending habits with benefits rollback

Recipients of SNAP EBT benefits are adjusting their spending habits following the March cancellation of the pandemic-era SNAP Emergency Allotments program, according to a new report from Kroger’s data and media company 84.51°. 

The report shows that 37% of SNAP recipients who shop at Kroger said they are taking more of their business to dollar/value stores since the cancellation of the program. That’s compared to 11% who said they've increased their purchases at traditional grocery stores.  

Forty-three percent of survey respondents said they decided where to shop for groceries based on which has the lowest prices, and they’re stretching their dollars by curbing purchases of snacks and candy; drinks; deli, meat and fish items; and fresh bakery items. 

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