Consumers are looking forward to bringing back some of the traditions that put the "happy" in the holidays, the report said.

Despite inflation and ongoing COVID concerns, it's looking to be a big holiday season for grocery retailers.

That's according to new research from Kroger-owned data and media company 84.51° that found that 94% of customers plan to gather with the same amount, or more people, than in 2021.

With consumers eager to resume holiday gatherings while keeping health, inflationary prices and supply shortages in mind, 84.51° Holidays 2022 white paper unwraps insights on how consumers plan to spend their time and money during the holiday season.

Looking to put the “happy” in the holidays, shoppers will be buying groceries differently this holiday season because of hybrid shopping patterns, 84.51° reported, adding “93% of shoppers plan to buy brands/products similar to or more premium/expensive than what they typically buy.”

But during these inflationary times, households are stretching their dollars more than ever. From a grocery standpoint, this means households are picking up fewer units and cutting back on “nice-to-have” items, 84.51° reported, stressing that “driving units and trade-up is the name of the game this season!”

Click here to download the Holiday 2022: 8 key shopper insights and how brands can respond to win the in-store and digital shelf this season white paper.

Click here to read the full Winsight Grocey Business article.