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Winsight Grocery Business: Alcohol is playing a larger role in at-home cooking: report

March 23, 2022

Of the trends to emerge from the pandemic, cooking at home was by and large one of the biggest, and new research from Chicory indicates alcohol is playing a larger role in that as well.

As part of its series looking at specific ingredient categories, the digital shopper marketing platform recently examined the alcohol category and found that recipes including alcohol as an ingredient have increased in popularity from February 2019 (pre-pandemic) to February 2022, showing a 17% gain in total recipe views, based on Chicory’s network of more than 1,600 recipe sites. (For its analysis, alcohol includes all variations of wine, beer and liquor.)

Click here to read the full Winsight Grocery Business article.

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