Trends in focus: What to look for in the evolving path to purchase

Rapid advancements and innovations in the grocery industry have been driving growth and raised customer expectations. As we move into 2023, it’s important to understand the forces that are shaping the future. This infographic outlines trends that impacted the path to purchase from awareness to activation to loyalty in 2022—and tips on how to forge a path to future success.

Click here to download the infographic.