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The Packer: 5 grocery retail trends to watch in 2024

In today's ever-evolving retail landscape, understanding and adapting to consumer trends is crucial for success. 84.51°, the retail data science company working closely with The Kroger Co. and its partners, has unveiled five trends it says are reshaping the grocery shopping experience.

Holistic health

Given that both the older population and younger generations place a higher emphasis on wellbeing, holistic health is increasingly top of mind across demographics, 84.51 finds. Expect health to take on a more comprehensive definition as customers strive for well-being across physical, emotional and financial aspects of their lives. Brands can help consumers achieve their holistic health goals by focusing on personalization and convenience, says 84.51.


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