Grocery shoppers are adapting their buying patterns in response to economic uncertainties and external influences in 2024. Alex Trott, director of insights at 84.51°, delved into three prominent trends shaping the behavior of today’s grocery shoppers on a recent episode of The Food Institute Podcast.

These trends not only reflected the impact of inflation on grocery shoppers but also underscored the pivotal role of personalized experiences in meeting the evolving needs of the modern consumer.

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