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The Food Institute: Three Key Grocery Shopper Trends in 2024
Alex Trott, Director of Insights
Grocery shoppers are adapting their buying patterns in response to economic uncertainties and external influences in 2024. Alex Trott, director of insights at 84.51°, delved into three prominent trends shaping the behavior of today’s grocery shoppers on a recent episode of The Food Institute Podcast.
These trends not only reflected the impact of inflation on grocery shoppers but also underscored the pivotal role of personalized experiences in meeting the evolving needs of the modern consumer.
Alex Trott, Director of Insights
As a Director of Insights, Alex Trott leads a team of insight managers and is responsible for ensuring CPG clients maximize the value of Kroger data and insights. She collaborates with 84.51°’s insights, consumer rese...
Alex Trott, Director of Insights
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