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The Food Institute: Research Shows Americans Now Seek Snacks ‘Day and Night’

Consumers are picking up the pace when it comes to snacking. According to retail insights company 84.51°, 27% of shoppers said they’re snacking multiple times per day– up 15% from 2023.

With this year’s Sweets & Snacks Expo set to begin in Indianapolis on Tuesday, retail insights company 84.51° released findings from its May Consumer Digest, shedding light on the latest consumer behaviors. The findings were based on a sample of consumers who shopped at Kroger stores within the past three months. Data on the frequency of snacking especially stood out.

Evenings and late afternoons (84%) are the most popular time of day to snack, followed by afternoon (80%) and early morning (60%).

There was also a new favorite snack item atop 84.51°’s May report findings. Cheese (70%) was the most popular item to snack, up 3% from the prior report.

“Americans love cheese,” Chad Galer – VP of product innovation at Dairy Management Inc. – told The Food Institute earlier this year. “There’s more variety than ever available in the U.S., with a strong specialty and artisan cheese industry. (That) gives consumers the chance to explore different types, especially with the popularity of cheeseboards and grazing tables.”


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