Health-conscious consumers are shifting the ways they shop in deli

After some declining sales in the deli department at the end of 2023, the segment has rebounded nicely with improved year-over-year sales for the first quarter of 2024 compared to last year, according to the International Dairy Deli Bakery Association (IDDBA).

Of late, there’s been a notable transition towards healthier alternatives, including plant-based deli slices, reduced-sodium meats, and vegan cheeses. This shift is fueled by the increasing desire for options that promote well-being without sacrificing taste.

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