Supermarket News: COVID surge sways Super Bowl fans to stick to home-field celebrations
January surveys by The Kroger Co.’s 84.51° data analytics arm reveal that consumers are sticking to traditional Super Bowl munchies for the game.
Of those polled by 84.51°, 75% plan to serve chips and dips, and 44% will have alcoholic beverages. Other favorites on tap for game day include home-made appetizers (43%), pizza (39%) and pre-made appetizers (35%).
The 84.51° surveys also detected that the uptick in COVID-19 cases fueled by Omicron is affecting the shopping experience. Forty percent of respondents said they are extremely concerned about COVID, up 11% from December. In turn, 24% of consumers reported enjoying grocery shopping less than the previous month because of elevated COVID cases and unvaccinated shoppers.
Visit our knowledge hub
See what you can learn from our latest posts.
