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Retail Touchpoints: Shoppers are Ready for an Even More Tech-Forward Grocery Experience

Some consumers balked at self-checkout and online grocery shopping when the concepts were first introduced, but, propelled in large part by the pandemic, these experiences have moved into the mainstream. Now consumers are eager for further technological enhancements to their weekly supermarket visit.

Some of the next-gen grocery tech that shoppers are open to include:

  • Auto-loaded, personalized digital coupons (70%);

  • Smart shopping carts (38%); and

  • Digital screens on shelves that display ads, nutritional information, pricing and promotions (25%).

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We’re leading a data revolution in the retail business, and we’re looking for partners who are ready for a deeper, more personal approach to customer engagement.

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