Progressive Grocer: Natural and Organic Brands: Finding (and Keeping) Their Place in Shoppers’ Baskets
Shoppers searching for a wide selection of natural and organic products can find what they’re looking for at their neighborhood Kroger. As the nation’s largest grocer, Kroger is also the leading natural and organic food and beverage retailer, with its exclusive Simple Truth brand securing the position as the largest natural and organics brand in the world.
In the past year, more than 73% of Kroger households purchased an item in this category, clearly demonstrating that this selection is important to them. Natural and organic brands continue to be a vibrant growth opportunity for the company.
84.51°, the retail data science, insights and retail media company that leverages Kroger’s transaction data, analyzes how natural and organic brands – large and small, established and emerging – are finding their place amid mainstream retail grocery outlets.