Path To Purchase: Research Highlights Consumer Sentiment Ahead of the Election, Holiday Season
Recent research from Kroger’s data analytics subsidiary, 84.51, explores how the grocer's shoppers/households are preparing for the holiday season, October through December, and how election-related dynamics are influencing consumer behavior and sentiments.
Key findings from 84.51’s September Consumer Digest show that election-related uncertainty is impacting consumer decisions across various age groups.
Visit our knowledge hub
See what you can learn from our latest posts.