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Path To Purchase: Research Highlights Consumer Sentiment Ahead of the Election, Holiday Season

Recent research from Kroger’s data analytics subsidiary, 84.51, explores how the grocer's shoppers/households are preparing for the holiday season, October through December, and how election-related dynamics are influencing consumer behavior and sentiments.

Key findings from 84.51’s September Consumer Digest show that election-related uncertainty is impacting consumer decisions across various age groups.

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