Path to Purchase Institute: Infographic: Trends Shaping the Path to Purchase
Throughout 2022, rapid advancements and innovations in the grocery industry have driven growth and raised consumer expectations. With 2023 on the horizon, 84.51 is emphasizing the importance of understanding the forces and trends that are shaping the future.
84.51 — Kroger’s data analytics subsidiary that also powers its retailer media network Kroger Precision Marketing (KPM) — recently released an infographic diving into insights and developing trends that are shaping the path to purchase going forward.
In the infographic titled “2023 Trends in Focus — What to Look for in the Evolving Path to Purchase”, 84.51 outlines four trending developments that impacted the path to purchase in 2022, from awareness to activation to loyalty, and how marketers can push forward in the new year.