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Path to Purchase Institute: 84.51 Highlights Snack Trends at Retail

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Tying into February's designation as National Snack Food Month, Kroger’s 84.51 data analytics subsidiary shared insights and takeaways about how and why consumers are snacking.

From the height of the COVID-19 pandemic to the current state of inflation, snack purchases have ebbed and flowed, according to 84.51 data shared with the Institute.

In 2020, there was a significant spike in both snack sales (14%) and units sold (7%).

In 2021, sales began to plateau compared to the year prior, with only an 0.82% increase in sales and a 5.87% decrease in units.

In 2022, as consumer concerns around inflation set in, there was a notable increase in sales on a dollar basis of 10.8%, but a decrease in units sold by 5.7%.

According to 84.51, shoppers are currently getting their snack fix from a variety of places, including:

  • the grocery store (89%),

  • mass retailers (68%),

  • club stores (32%), and

  • online (21%).

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