Given the massive year 2023 was for the proliferation of various industry trends such as retail media, generative AI, connected TV (CTV), shoppable content and digitally enabled stores, 2024 is well-positioned to go even further and pave the way for more disruption. But, is it possible some trends have neared their peak? Some experts and research suggest so. Read on to see what industry leaders are flagging as the next big things in retail.

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