Kroger Precision Marketing (KPM) is rolling out faster insights for CPG brands through a wave of new innovations. According to KPM, the capabilities will empower CPG retail teams, marketers and agencies to act with greater speed, precision and clarity.

The new capabilities utilize the same first-party retail data as 84.51° Stratum, the company’s self-service analytics software, and lean on automation and AI to transform how organizations use Kroger’s first-party data.

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