How plant-based players can ensure steady, long-term growth
Contrary to high-profile headlines about sliding sales of meat alternatives, consumer demand for plant-based products across categories continues to climb, but for the segment to reach its full potential – and continue expanding its consumer base – new research suggests brands and retailers must improve access to reliable, accurate information about how their products are made, the value they offer, where to find them and how to prepare them.
Join Shannon Weis, lead consultant and insights account manager at 84.51°, and Kathy Risch, senior vice president of consumer insights and trends at Acosta Group, as they share what’s driving sales of plant-based products, what challenges are holding the segment back and strategies for overcoming those hurdles for long-term growth.
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