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Fortune: Gen Z and millennials aren’t just rebelling by swapping meals for snacks—they want something ‘experiential’ for TikTok, Oreo’s analytics chief says

Gen Z and millennials demand a lot from food. They're accustomed to an on-the-go lifestyle in which convenient snacks are the norm rather than three sit-down meals daily. Even then, millennials and Gen Zers want their snacks to taste good, be nutritious, and feel like a whole experience - and better if the snacks are worth posting about on social media to start a viral trend.


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