8451 Knowledge Hub Image Assets 900 X 635 R 2 1

Dairy Foods: Ingredients provide a good defense to safeguard against illness

Prebiotics work as a fertilizer to boost growth of “good” bacteria, probiotics.

“The best defense is a good offense” is an old adage frequently heard during NFL football telecasts. And even GOATs (greatest of all time) like Tom Brady and the Tampa Bay Buccaneers know that all too well this season. To keep consumers from “collapsing” during cold and flu season, 84.51°, a Cincinnati-based data company, notes that in the midst of high concerns about COVID-19 as well as flu threats, consumers are seeking protection with over-the-counter remedies and supplements.

At 53%, tissues are the top item shoppers are stocking up on, followed by cough drops (49%), disinfectant sprays/wipes (49%), hand sanitizers (46%), and everyday multi vitamins (44%), 84.51° reports. Rounding out the list of must have’s are cough medications (42%) and Ibuprofen (40%).

Read the full Dairy Foods article here.

Visit our knowledge hub

See what you can learn from our latest posts.

We’re leading a data revolution in the retail business, and we’re looking for partners who are ready for a deeper, more personal approach to customer engagement.

Let’s connect