Consumer Digest: Snacks & Sweets

From savoring special moments to fueling on-the-go activities, snacks and sweets play a role in everyone’s life. This edition of the Consumer Digest examines what influences shoppers’ choices in the snack aisle.

Snacks are planned at home, but picked in store

Nearly 2 out of 3 shoppers report knowing the type of snacks they’ll buy before heading to the store. However, the critical final decisions happen in the moment: 55% of respondents said they don’t decide on a specific brand until they’re shopping.

For brands, this reinforces the importance of having products that stand out on the shelf.

Snacks look better on sale

There’s nothing sweeter than a deal! When shoppers grab a snack on impulse, promotional pricing is the top motivating factor. Cravings and hunger can also trigger spur-of-the-moment purchasing, while eye-catching products and in-store displays have the power to turn “maybe” into “yes.”

Real ingredients win in the snack aisle

Nutritional awareness is growing, and it’s having a significant impact on what consumers look for on the shelf. Nearly 3 out of 4 shoppers said it’s important for snacks to be made with real ingredients.

Protein and fiber claims are also a driving factor as shoppers increasingly prioritize these nutrients in all aspects of their diets—snacking included.

Show up when shoppers indulge

From treating a special someone on Valentine’s Day to unwinding after a long day, sweets and snacks are there to be enjoyed in the small moments worth savoring.

Download the full Consumer Digest to learn what’s motivating buying decisions in the snack and candy aisle during seasonal and “just because” moments. Plus, see the activations that help your brand reach more shoppers and drive bottom-line impact.