Consumer Digest: Game Day
Welcome to this edition of the Consumer Digest, our periodic newsletter where we provide relevant, informative, and actionable insights around consumer trends. Football season changes the playbook for households, shaping plans, priorities, and daily decisions. In this installment we’re breaking down what matters, where it happens, and the sources for inspiration.
Game Day: Watch, Cheer, Feast and Celebrate Together!
Most (94%) football fans watch at home, but 63% tune in at a friend or family member’s house, making game day the perfect excused to share snacks and treats. 3 out of 4 shoppers who watch football, do so at least once a week creating endless opportunities to connect over football.
Game Day Go-To’s
Football season snacking stays true to tradition, with chips, dips, sodas and alcohol leading the lineup as game day must-haves.
Taste, Price and Convenience are the Real MVPs
Shoppers put taste at the top of the priority list when selecting game day food, followed by price and convenience, keeping game day hangs affordable, easy to set up and delicious.
Prepping for Kickoff
A majority (84%) of shoppers are stocking up on their tailgate essentials 1 to 3 days in advance. Even so, 62% still grab their game day snacks and meals on the weekends.
…But Some Things Stay the Same: Pickup and Delivery Habits Stay in Bounds!
Even though football season shakes up weekend routines, grocery shopping modalities remain steady. In fact, 71% of shoppers report using the same level of pick up and delivery throughout the season.
Scoring Big with Shoppers
Football season isn’t just about the game, it’s about bringing friends and families together over snacks, cheering, and rivalries. For brands, it’s the perfect opportunity to score loyalty, whether fans are cheering from the couch or the tailgate lot.
For strategies on how your brand can activate against our insights, download the full Consumer Digest report.
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