Coming Soon: New capabilities to streamline and accelerate insights from 84.51° Stratum

At Kroger Precision Marketing, we’re all about powering your brand’s growth with faster, smarter insights, delivered right where you need them.  

As customer behavior shifts at lightning speed, our solutions are evolving too. Since launching 84.51° Stratum in 2019, we’ve expanded with tools like Data Direct to put more control in your hands. Now, we’re excited to unveil the next wave of innovation that will transform how you apply Kroger’s first-party data to grow your brand.  

Discover how our insights are evolving below. 

Want early access? Let us know here. 

A new way to extract aggregated card data 

Data Orders in Data Direct (Coming Early 2026) 

Unlock the power of precise, on-demand data with Data Orders, a new self-serve feature within Data Direct that lets you extract aggregated card data tailored to your business needs, complete with a User Interface for simplified order requests. Data Orders helps you democratize our industry-leading first-party data across your organization, while only paying for what you use. Use Data Orders to: 

• Automatically feed internal dashboards for brand health evaluation with greater speed and flexibility 

• Include card aggregations in your data lake to combine with other sources 

• Feed new data for training models or building custom segmentations 

84.51° Stratum insights delivered to your inbox  

Agent Monday (Coming Late 2025) 

Start your week with Agent Monday — a clear and concise summarized view of performance and customer behavior for your brand or category from the prior week, exclusively for Platinum-level Stratum subscribers. No more digging through data; just the highlights that matter delivered to your inbox, helping you:  

• Get the most impactful insights delivered to your inbox every Monday by 8 AM EST  

• Accelerate confident decision-making with timely, guided recommendations 

• Inform strategy and execution with data-driven insights that balance anomalies from the prior week while considering longer-term trends 

Reimagined insights reporting  

Consolidated Dashboards in 84.51° Stratum (Coming Early 2026) 

Consolidated Dashboards simplify how you get answers to your key performance and customer questions — faster, more intuitively, and with fewer reports, reducing the need to run multiple reports or export data grids to analyze elsewhere. The new dashboards make it easy to uncover shopper insights so you can: 

• Reapply dashboard visualizations seamlessly in presentations 

• Understand performance and customer behavior with ease in the application   

• Set up and run dashboards using flexible selectors that cut down errors and effort 

• Build and access custom attributes and segmentations in the same day 

As 84.51 Stratum Consolidated Dashboards evolve in 2026, we will begin deprecating most legacy reports as well as the export/iterate functionality. We’re fully committed to your success and will work closely with you to ensure a smooth transition, with advance notice of any existing capabilities being retired.    

Be the first to explore what’s next.  

Join our Beta program, share your feedback, and help shape the future. Interested? Let us know here or reach out to your Kroger Precision Marketing Account Manager with any questions.