Chain Store Age: Exclusive Q&A: Keeping up with the evolving omnichannel shopper

COVID-19 may have accelerated omnichannel shopping adoption, but a variety of factors are driving its evolution forward.

Barbara Connors, VP of commercial insights at 84.51°, the data analytics subsidiary of Kroger, recently sat down with Chain Store Age to discuss how the omnichannel commerce landscape is continuing to change two years into the COVID-19 pandemic. She also explained how retailers can adapt to meet the needs of the modern shopper beyond pandemic-related concerns.

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