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Beverage Industry: Shopping frequency, naturalness impact baby boomer shopping patterns

When planning my shopping trip to feed the family, I try to get all necessary items for the week ― or even a couple of weeks ― so as to maximize my time for all the other to-dos I need to accomplish. If I forget something, I’ll likely wait until I need to do a small delivery order and add that item to the list.  

My dad, however, loves making daily trips to the grocery store. A few times, I even have run into him chatting with the greeter, with whom he’s developed a friendly kinship. As a retired baby boomer, the regular trips to the bank, grocery store and other local spots help balance out his day and keep his mind fit.  

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