Baking Business: Understanding the post-pandemic grocery shopper

Shoppers are returning to brick-and-mortar grocery stores, but they’re not giving up e-commerce entirely. Consumers settling into new post-COVID habits are exercising their options, from in-store shopping to pickup and delivery, according to a report from 84.51°, a retail data science company and Kroger Co. subsidiary.

“We are seeing the hybrid shopper really get cemented into the retail landscape,” said Barbara Connors, vice president of commercial insights at 84.51°. “That’s something that is here to stay.”

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