July is National Ice Cream Month, and as temperatures rise, so are consumer’ desires for their favorite frozen treats.

According to 84.51°, a retail data science, insights and media company helping Kroger and its partners create customer-centric shopper journeys, consumers are seeking value and are purchasing larger container sizes, such as pails (6 quarts), across brands. While traditional (1.5 quarts) and premium pints (0.5 quarts) outperform pails at sales touchpoints, pails sales increased 20 percent compared to last year.  

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