Ad Age: Stagwell launches 200,000-person respondent pool to combat survey quality issues
Move comes as AI makes bot respondents harder to catch and industry research shows respondents often misreport purchases.
Stagwell is launching a global survey respondent community that aims to add 200,000 active survey members vetted to ensure they’re real people, using double-opted-in email verification and fraud detection systems to weed out bots.
![Reilly Nancy](https://images.ctfassets.net/c23k8ps4z1xm/3BB4ZhCYeExOfut8AHLk8k/22b1cd91a74227c4d0171be0ef822dc0/Reilly__Nancy.jpg?w=140&h=140&fl=progressive&q=50&fm=jpg)
Nancy Reilly, Vice President of Consumer Research
As Vice President of Consumer Research, Nancy Reilly leads the team responsible for driving insightful and meaningful research for 84.51°, Kroger and our consumer-packaged-goods partners.
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