May is just around the corner, bringing with it two important celebrations: Cinco de Mayo and Mother’s Day. As shoppers and retailers prepare for these festivities, 84.51°, the retail data science expert, presents its April Consumer Digest with insights into what’s in store.

By capitalizing on the booming popularity of Cinco de Mayo, retailers can tap into a passionate market, enticing customers with exclusive offers on Mexican-inspired decor, accessories, and food and beverage options that will make their celebrations truly unforgettable.

Cinco de Mayo will be celebrated across generations, but Millennials take the cake.

• 62% of Millennials will celebrate the occasion.

• 46% of Gen X.

• 35% of Boomers.

Survey results revealed that this year will be Margarita-Mania.

• 19% of shoppers plan to mark Cinco de Mayo by drinking a margarita.

• 15% will cook a traditional meal at home.

• 13% plan to dine out at a Mexican restaurant.

Fun Fact: In 2023, weekly lime sales increased by 1.5x compared to an average week at Kroger during Cinco de Mayo, according to 84.51° Stratum.

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